Smart internet marketing services know that they can score big if they put ‘information first’ in their approach.
They are, therefore, creating featured snippets, where they put a ‘How to’ video, with optimized URL, and answering key queries or even presenting upcoming events.
As much as 40.7% of all voice search answers came from a featured snippet.
It means digital marketers are already using all in their expertise to create the right snippets to feature higher up in the search
engine rankings.